About the Author
With over three decades of international experience in the Finance industry, Doreen Small is a leader, mentor, and advocate dedicated to helping newcomers thrive in the Canadian workforce. Since immigrating to Canada and securing a role in her field within the first year of arrival, Doreen has spent more than 20 years leading high-performing teams and coaching individuals to take ownership of their professional destinies.
A Mission of Amplification
Doreen holds a degree in Human Resource Management, providing a unique dual perspective: the strategic mindset of a corporate leader and the technical insight of an HR professional. This expertise is the foundation of the “You, Amplified” philosophy—a belief that international backgrounds and diverse experiences are not hurdles to be cleared, but assets to be leveraged.
Empowerment Through Access
Driven by the conviction that everyone deserves the opportunity to grow, Doreen is committed to making career coaching accessible. By offering high-impact guidance at an affordable cost, the goal is to dismantle the barriers that often hold immigrants back, turning “job seekers” into the “solution providers” that the Canadian market needs.
“Your transition to Canada isn’t just a move; it’s a transformation. My mission is to ensure that your unique value isn’t just recognized—it’s amplified.”
Unlock the "Unwritten Rules" of the Canadian Job Market
With over three decades of international experience in the Finance industry, Doreen Small is a leader, mentor, and advocate dedicated to helping newcomers thrive in the Canadian workforce. Since immigrating to Canada and securing a role in her field within the first year of arrival, Doreen has spent more than 20 years leading high-performing teams and coaching individuals to take ownership of their professional destinies.
Why this $19.99 eBook investment pays for itself:
Your Coach
With over three decades of international experience in the Finance industry, Doreen Small is a leader, mentor, and advocate dedicated to helping newcomers thrive in the Canadian workforce. Since immigrating to Canada and securing a role in her field within the first year of arrival, Doreen has spent more than 20 years leading high-performing teams and coaching individuals to take ownership of their professional destinies.
A Mission of Amplification
Doreen holds a degree in Human Resource Management, providing a unique dual perspective: the strategic mindset of a corporate leader and the technical insight of an HR professional. This expertise is the foundation of the “You, Amplified” philosophy—a belief that international backgrounds and diverse experiences are not hurdles to be cleared, but assets to be leveraged.
Empowerment Through Access
Driven by the conviction that everyone deserves the opportunity to grow, Doreen is committed to making career coaching accessible. By offering high-impact guidance at an affordable cost, the goal is to dismantle the barriers that often hold immigrants back, turning “job seekers” into the “solution providers” that the Canadian market needs.
“Your transition to Canada isn’t just a move; it’s a transformation. My mission is to ensure that your unique value isn’t just recognized—it’s amplified.”
Our Services
The "Amplified" Journey
Know Your Value. Show Your Value.
At You, Amplified, we don’t just help you find a job; we help you find your voice. Our coaching is built on a dual-track system: building the internal confidence to believe in your worth and the external strategy to prove it to the Canadian market.
Part 1: "Know Your Value" (The Internal Foundation)
Before the world sees your brilliance, you have to own it.
🧠 Confidence Catalyst Sessions
Imposter syndrome is the silent career killer. Whether you are navigating a new country or re-entering after a career break, we help you dismantle the “fraud” narrative.
- The Reality Audit: Translating global achievements into universal strengths.
- Gap Reframing: Turning career breaks into periods of strategic growth.
- The Mindset Pivot: Moving from “seeker” to “solution provider.”
🎯 Career Clarity & Goal Mapping
Stop applying for everything and start winning at something. We help you identify the intersection of your unique skills and the 2026 Canadian market demand.
- Target Identification: Pinpointing the roles where you are a “Top 10%” candidate.
- Values Alignment: Ensuring your next role matches your life’s current season.
Ready to Amplify Your Career?
“Confidence is silent. Success is loud.”
Whether you need a single Resume Audit or a full 90-Day Integration Roadmap, we have a package designed for your specific transition.
Part 2: "Show Your Value" (The External Strategy)
Mastering the mechanics of the Canadian professional landscape.
📄 The Resume Revival (ATS-Optimized)
We build a “Robot-Ready, Human-Loved” resume. No generic templates—just high-impact, keyword-rich narratives that pass the filters and grab the recruiter’s attention.
- The “Amplified” Summary: A hook that tells your story in 6 seconds.
- Metric-Driven Results: Shifting from “responsibilities” to “achievements.”
☕ The Hidden Market Masterclass
80% of Canadian roles are never posted. We teach you the high-EQ art of networking without the “cringe.”
- Coffee Chat Scripts: Exactly what to say to land an internal referral.
- The LinkedIn Overhaul: Turning your profile into a passive lead generator.
🎙️ The Interview Lab
In Canada, the interview is a behavioral assessment. We coach you to master the “Soft-Power” of Canadian communication.
- STAR+ Method: Using the Situation-Task-Action-Result framework with an “Amplified” reflection.
- Negotiation Strategy: Knowing how to ask for the compensation you’re worth.
Choose Your Level of Impact
Invest in the Strategy. Own the Success.
Whether you need a quick “Resume Revival” or a deep-dive “90-Day Roadmap,” our packages are designed to move you from hesitant to hired.
| Feature | The Spark (2-week) | The Surge (3-week) | The Amplifier (3-week) | The Catalyst (Growth) | 45-Min Coaching Session |
|---|---|---|---|---|---|
| Best For | Quick fixes & clarity for the Overlooked, the Career Explorer, and the Resume Reject and immigrants. | Active job seekers, immigrants, the layoff survivor and the career break returnee. | Total career transformation for the humility-trap worker and the networking novice | On-the-job promotion, corporate climbing & leadership, the C-Suite visionary, the high-stake negotiator. | The Best "Quick-Start" Immediate Clarity/Questions: A "no-wait" review of your LinkedIn profile and Resume |
| Strategy | Comprehensive Audit | Full Re-write & Impact Profile | Full Re-write + Updates and Impact Profile | Internal Promo Bio & Portfolio. | Focus on specific barriers. Get at least one actionable power move. |
| Coaching Sessions | 2 x 45-min Deep Dive | 3 x 30-min Weekly Calls | 3 x 30-min Weekly Calls | 5 x 3 x 30-min weekly Strategy Call | 1 x 45 min session |
| Confidence Work | High-level Mindset Tip | 1 Confidence Catalyst Session | Ongoing "Imposter" Support | Executive Presence & Authority, Influence Map Coaching | n/a |
| Networking | Visibility and Branding | Visibility and Branding. Custom Outreach Scripts | 1-on-1 Networking Strategy and Branding. Outreach Script | Internal Stakeholder Mapping | n/a |
| Career Growth | Performance Checklist | 1 Mock Interview (STAR+) | 2 Mock Interviews (STAR+) | Impact Profile for Promotion & Salary Negotiation | n/a |
| Support | Email (48hr response) | WhatsApp Access Email (24hr response) | Priority Email Response and Phone Calls as agreed | Priority Email Response and Phone Calls as agreed | n/a |
| Free eBook Download | $19.99 | $19.99 | $19.99 | Free | $29.99 |
| Investment | $99 | $199 | $299 | $499 | $39.99 |
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Which Path is Yours?
🚀 The Spark: Resume & Strategy Audit
Stop wondering why you aren’t getting calls. In this intensive 60-minute session, we perform an ATS-Compatibility Check on your current resume and identify the “Gap” in your narrative. You’ll leave with a clear action plan to fix your branding immediately.
🔥 The Surge: The 30-Day Launchpad
For the professional ready to dominate the market now. Over four weeks, we build your “Amplified” toolkit from scratch. We rewrite your resume, optimize your LinkedIn for the 2026 algorithm, and script your outreach for the Hidden Job Market. This is about visibility and volume.
💎 The Amplifier: The 90-Day VIP Roadmap
Our Signature “Know Your Value. Show Your Value.” Experience. This is the ultimate partnership for Newcomers, Returning Mothers, and Leaders. We stay with you through the entire journey: from rebuilding your confidence and landing the interview to negotiating your salary and surviving your first 30 days on the job. Includes a customized “First Week Success Tracker” and ongoing integration support.
The Spark
Best for: The “Stuck & Silent” Professional. You are talented but invisible. You have the skills, but your “brand” is outdated or doesn’t exist.
- The Overlooked Veteran: You are a professional who has been in the same role for 5+ years. You do great work, but your boss sees them as “too valuable to move,” and You don’t know how to advocate for a change.
- The Career Explorer: You are looking to pivot from one industry to another (e.g., from Banking to Tech) and need to “spark”. You need a new professional identity that makes sense to Canadian recruiters.
- The Resume-Reject: A client who is getting zero callbacks and realizes their current application materials are “misfiring” in the Canadian market.
The Surge
Best for: The “Aggressive Job Hunter”. You are ready to move now. You need volume, speed, and tactical tools to dominate the job market.
- The Recent Immigrant: You are a professional who just landed in Canada (or is arriving soon) and need to bypass the “survival job” phase to land a role that matches their international seniority.
- The Layoff Survivor: You are someone who has recently been part of a corporate restructure and needs a “surge” of activity and high-conversion scripts to land a new role quickly.
- The Career Break Returnee: Returning to the workforce after a multi-year break and need to surge back into the market with confidence and a modern LinkedIn presence.
The Amplifier
Best for: The “High-Potential Mid-Level” You have the job but struggling with the “Unwritten Rules.” You are hitting a glass ceiling because of communication or cultural gaps.
- The Lead: You may be a brilliant accountant, analyst, or engineer who is being passed over for “Manager” roles because you lack the “Soft Skills” or “Executive Presence” expected in Canada.
- The Humility-Trap Victim: You ae a high-achiever from a culture that values modesty. You are struggling to talk about your wins and are watching less-qualified, “louder” colleagues get ahead.
- The Networking Novice: You are a professional who is terrified of “Coffee Chats.” You need the scripts and the mindset shift to build a network that actually works for them.
The Catalyst
Best for: The “Future Leader” playing the”Long Game” and wants to secure a seat at the table.
- The Promotion Seeker: A Manager, Senior Manager aiming for a Director or VP role. You need the Influence Map and Stakeholder Strategy to ensure your next move is a “Yes”.
- The High-Stakes Negotiator: Someone who has an offer on the table (or a performance review coming up) and needs to negotiate a $10k–$20k increase in total compensation.
- The C-Suite Visionary: An established leader who wants to build a legacy. You have moved beyond “managing” and have mastered the art of shaping the future of an organization. Use this coaching to master Political Intelligence and internal corporate diplomacy at the highest levels.
Blog Post
Key Highlights
- 30+ Years of global Finance industry experience (since 1990).
- 20+ Years of leadership, coaching, and mentoring in Canada since 2004
- Expertise in Human Resource Management and team development.
- Passionate about career ownership and affordable professional coaching.